Wendy’s Upgraded on New Products & Media Strategy and 2 More Heavily Traded Stocks to Follow

The Wendy’s Co. (NASDAQ:WEN): Current price $8.56

Analyst Christopher O’Cull at KeyBanc Capital Markets upgraded Wendy’s from Underweight to Hold on Friday, saying in a client note that the restaurant operator’s new products and media strategy are achieving the desired results. O’Cull observed that when Wendy’s Co. debuted the pretzel bacon cheeseburger during the summer, it indicated that the chain has found a method in which to boost sales by creating new products that address consumers’ expectations and use the optimal media approach.

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