Weekly Tech Business Recap Trulia Trading Again, Facebook Offers For Sale

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Here’s your Cheat Sheet to this week’s technology industry business headlines:

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Sales of enterprise software suppliers such as Microsoft Corporation (NASDAQ:MSFT), Oracle Corporation (NASDAQ:ORCL), and SAP AG (NYSE:SAP), could be impacted by a July European Commission court decision that permits the re-sale of software licenses, as cost-sensitive firms go for second-hand copies selling at a 30 to 70 percent discount. The winning party in the ruling was the Germany firm UsedSoft, which says it has seen demand triple following the decision; the majority of United States software contracts disallow the re-sale of licenses.

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Shares of Velti (NASDAQ:VELT) take off, following word that of a $27 million, 2-year agreement to help run a mobile ad campaign for an unnamed “major U.S. brand.” For a company that is expected to generate revenue in the current year of only $293 million, it’s not a bad deal.

International Business Machines Corp. (NYSE:IBM) has reached a multi-year agreement with Ameriprise Financial, Inc., through which IBM will continue to support the latter’s technology infrastructure with a clear concentration on maintaining strong reliability, along with incorporating innovative new technologies.

Motorola Mobility (NASDAQ:GOOG) has introduced the Droid RAZR i, marking its first phone to contain an Intel Corporation (NASDAQ:INTC) Atom processor, a 2 gigahertz., single-core part. The device sports a 4.3-inch display and Kevlar back, but not a 4 gigabyte radio, the lack of which is thought to be less of a problem at least for now in the European and South American markets than in the United States. Otherwise, the phone resembles the Qualcomm Inc.-based (NASDAQ:QCOM) Droid M, which was introduced two weeks ago in tandem with Verizon (NYSE:VZ).

Apple Inc. (NASDAQ:AAPL) will initiate the construction of a huge new Hong Kong data center in the first quarter of next year and hopes to get it operational by the year 2015, according to 9to5 Mac. The location would seem ideal for the support of the company’s exploding Chinese user base.

Dell Inc. (NASDAQ:DELL) says that it will introduce a consulting practice which will concentrate on the deployment of Salesforce.com, Inc. (NYSE:CRM) applications, as the former already has reseller arrangements for Salesforce’s sales and customer support software. The announcement was made while Salesforce’s Dreamforce conference gets started. Getting connected with the quickly-growing Salesforce affords Dell’s services unit differentiation from International Business Machines Corporation (NYSE:IBM) and Hewlett-Packard Co. (NYSE:HPQ), while assisting it to better target the mid-sized businesses upon which Salesforce heavily depends.

Another Zynga (NASDAQ:ZNGA) executive leaves the building, says GamesBeat, as Wilson Kriegel, who was the chief revenue officer of OMGPOP, makes his exit. Subsequent to the purchase of OMGPOP, Kriegel was reportedly responsible for “the driving of ad revenues, distribution of mobile games, and monetization partnerships” at Zynga’s mobile gaming division.

A major turn in the e-book wars comes about, as Apple Inc. (NASDAQ:AAPL) along with four major publishers including CBS Corporation’s (NYSE:CBS) Simon & Schuster and News Corporation’s (NASDAQ:NWS) HarperCollins offer to permit retailers to sell the books at discounts for a period of two years, so as to end a European Commission antitrust inquiry. This hands yet another win to Amazon.com, Inc. (NASDAQ:AMZN); the offer follows a similar agreement with publishers in the United States, although not with Apple.

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United States District Judge Lucy Koh has declined Samsung’s (SSNLF.PK) request to overturn a temporary domestic sales ban on the firm’s Galaxy Tab 10.1 tablet computer, ruling that the court hasn’t the jurisdiction to entertain an appeal against an injunction filed by Apple. Now, Samsung must pin its hopes on a federal court for relief.

Shares of Groupon, Inc. (NASDAQ:GRPN) pop on word that the firm officially introduces its mobile card reader, following months of trials in the Bay Area. The company’s rates for most of its swiped transactions are below those of market leader Square’s, a fact which has led Rocky Agrawal to believe that Groupon might yet be viable, as it can cross-sell the reader to thousands of daily deals providers.

Don’t Miss: Groupon Starts Dealing With Mobile Payments.

Google Inc. (NASDAQ:GOOG) has published a research paper that describes in detail Spanner, which is a distributed database that spans its global network of data centers, while keeping latency low for search data and other content.

Facebook (NASDAQ:FB) shares were up yesterday, following positive comments from Colin Sebastian at Baird, praising the firm’s plans for its mobile ad network. The analyst said that “Facebook is amassing the most comprehensive user profile database in existence”, adding that this might allow it to “become a more relevant ad network than Yahoo! Inc. (NASDAQ:YHOO) and AOL Inc. (NYSE:AOL).”

The real estate site and applications developer Trulia will commence trading on Thursday, under the symbol TRLA. The firm was recently sued by its competitor Zillow (NASDAQ:Z). Trulia expects to sell 6 million shares in a price range between $14 and $16.

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Sprint Nextel Corporation (NYSE:S) Chief Executive Dan Hesse’s comments at the Goldman conference set well with the Street, and caused its shares to jump Wednesday, along with those of Clearwire Corporation (NASDAQ:CLWR). Hesse predicted that “significant consolidation” will hit the domestic mobile industry, claiming that the carrier has doubled its retention rate for defecting Nextel subscriptions as it gets ready to shut down Nextel’s network, and also implied that Sprint is open to spectrum purchases. Shares of the merger and acquisition targets Leap Wireless International, Inc. (NASDAQ:LEAP) and MetroPCS Communications, Inc.(NYSE:PCS) moved up as well.

Facebook (NASDAQ:FB) reports that it will begin charging businesses for its Offers product, which permits businesses to publish promotions in their fans’ news feeds, while at the same time enlarging its availability to include online-only businesses. The product presents a form of indirect rivalry to Groupon, Inc. (NASDAQ:GRPN). Meanwhile, Facebook has recruited Netflix, Inc. (NASDAQ:NFLX) engineering Vice President John Ciancutti to become its director of engineering.

Intel Corporation (NASDAQ:INTC) is readying itself to partner with Cisco Systems, Inc. (NASDAQ:CSCO) through which arrangement it would manufacture the latter’s custom processors, according to Piper. Further, Intel believes that such a deal could bring $1 billion per year.

In a German court, Microsoft Corporation (NASDAQ:MSFT) has been granted its third injunction against Motorola Mobility’s (NASDAQ:GOOG) Android gear. In the current case, the former won a patent that covers switching between input methods in an application.

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Trulia’s impressive initial public offering might have helped the shares of Millennial Media, Inc. (NYSE:MM) and Yelp (NYSE:YELP) to be two of Thursday’s tech stars, because of both firm’s mobile ad and application exposures. Millennial has only 5 days before its lockup expires.

The iPhone 5 saga rolls on as Apple’s (NASDAQ:AAPL) online store is currently experiencing wait times of between 3 to 4 weeks for the device, which is up from the previous 2 to 3 weeks. Retail sales and deliveries commenced Friday.

The United Kingdom media regulator Ofcom has found that the News Corporation (NASDAQ:NWS) affiliate British Sky Broadcasting is “fit and proper to hold its broadcast licenses.” At the same time, the regulator criticizes the former Sky Chairman James Murdoch, remarking that his behavior was “difficult to comprehend and ill-judged” and also that he “repeatedly fell short” of his duties. Murdoch is currently the deputy chief operations officer at News Corp.

Samsung (SSNLF.PK) now plans to add the iPhone 5 to its list of patent lawsuits against Apple Inc. (NASDAQ:AAPL). The former says that, “Based on information currently available,” it calculates that the iPhone 5 will infringe its IP “in the same way as the other accused iPhone models.”

Trulia’s (TRLA) initial public offering is going quite well, as its shares opened $22.10 and closed a penny over $24, substantially above its IPO price of $17. Meanwhile, competitor Zillow (NASDAQ:Z), however, closed a bit higher, following the announcement that the underwriters for a recent stock offering have exercised their option to buy an additional 420,000 shares from the firm at $43.

Verizon Communications Inc. (NYSE:VZ) reports that it is making progress in restoring landline phone service to its customers in the eastern part of Hanover and Henrico counties in Virginia served by its Sandston central office; technicians are committed to work in 24/7 shifts until service is completely back. Area customers could have difficulty completing and receiving landline calls, but wireless calling, DSL, service, FiOS Internet, FiOS TV and FiOS Digital Voice customers are not being affected, along with 911 service. There is no estimated time of overall restoration at this point, but Verizon will provide another update again on Friday.

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Samsung (SSNLF.PK) and Motorola Mobility (NASDAQ:GOOG) win one in a German court, which decided that their phones do not infringe an Apple Inc. (NASDAQ:AAPL) patent which covers the disabling of multi-touch on certain parts of a display, preventing unwanted input. Android implements this feature in a different way than iOS, says Macworld. However, last week, a German court ruled that Motorola is infringing Apple’s “overscroll bounce” patent.

Microsoft Corporation (NASDAQ:MSFT) claims that 4 government-owned Chinese firms are using pirated copies of its software, and thus has requested the government to cause the activity to cease. The company says that some 84 percent of China Railway Construction’s copies of Office are unlicensed, along with 97 percent of its Windows Server copies. China might be the world’s largest PC market, but rampant piracy has made it difficult for Microsoft to profit there.

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