Washington Post Makes News Just for You

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The Washington Post (NYSE:WPO) is experimenting with a new way to deliver your news. The publication calls the method Personal Post, and it’s a way of personalizing the news headlines shown to you based on your previous activity on their site. If you’re new to the Washington Post site, you can also choose one of several pre-designed news streams such as Sports Nut, Washington Life, or National Pulse.

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TechCrunch quoted the Post’s Executive Director of Digital News, Katharine Zaleski, who said, “Out of the tens of millions of readers that come to the Post every month we know that each one wants to consume a particular type of news.” As readers access more articles through the Post, Personal Post will continue to gain knowledge about the type of articles that you enjoy reading and provide you with articles that better suit you.

You can also provide Personal Post with information by removing it from your stream or clicking a “see less of this” button. Conversely, the site also lets you choose to see “more of this.”

Last year the Post launched Social Reader, an app to read and share stories on Facebook which has now grown to 15 million subscribers. The aims of Social Reader and Personal Post are different in that the information from Personal Post is kept private. Senior Vice President and Chief Digital Officer Vijay Ravindran says the goal of Personal Post is to ““help us understand the various ways readers want to consume news.”

The Post isn’t the only publication trying to personalize the news. Start-up Gravity is helping The Wall Street Journal (NASDAQ:NWS)(NASDAQ:NWSA) personalize the content on its front page. “We’re not sure how an experiment like Personal Post will manifest, but this beta can help provide a clearer picture,” Zaleski told TechCrunch.

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To contact the reporter on this story: Ashley Cloninger at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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