Want to Star in Google Ads? You’re About to Anyway
Uh oh. If you’re not happy that Facebook (NASDAQ:FB) gets to broadcast to all your Friends that you “like” Wal-Mart or you “like” McDonald’s (NYSE:MCD), you’re probably not going to fancy this news either.
According to The New York Times, Google (NASDAQ:GOOG) announced Friday that it has updated its terms of service, and will soon include adult users’ names in ads shown across the Web based on ratings, reviews, and posts that consumers make on Google Plus and other Google services.
Unlike Facebook, Google users will be able to opt out of being included in the new endorsements that start Nov. 11, and people under 18 will automatically be excluded. However, the Menlo Park, California-based company may still face significant consumer backlash if Facebook’s recent privacy criticisms indicate anything.