Want to Drive an SRT Viper? Hertz Says Sure

For many, the dream of owning an expensive, high-performance car hits the most common of headwinds: they tend to be prohibitively expensive, not just to buy outright, but also to maintain and insure. Knowing this, the folks over at Hertz Global Holdings (NYSE:HTZ) have figured out a way to let drivers take to the roads in their dream car, while forgoing the aforementioned provisions: the company is bringing back its Rent-A-Racer program.

Originally piloted back in 1966, the program started when Hertz inked a contract with renowned automotive designer, racing driver, and entrepreneur Carroll Shelby. The deal resulted in a fleet of Shelby GT350s based on Ford’s (NYSE:F) beloved Mustang model, all available for rent. Autoblog notes that the cars used in the program were later sold off as GT350-H models, and command a healthy premium as collector cars today.

Now, with its new Dream Service initiative, Hertz is bringing back the opportunity for renters to drive their dream car off the lot, even throwing in specific concierge service. Upon arrival at the airport, the customer will be greeted — in person — by a ‘Hertz Executive Client Concierge’, who will then escort them to their ‘Dream Car’ for a personal orientation. Delivery to and pickup from the client’s hotel, home, or other off-airport location is also available, Hertz points out.