Want an iPad Mini? You’re Too Late
The iPad mini may be facing supply constraints similar to those seen by the iPhone 5 soon after its release. Apple’s (NASDAQ:AAPL) smaller tablet was opened for pre-orders at 12 a.m. Pacific Time on Friday on the company’s online store and within 20 minutes, the delivery time of the Wi-Fi white-silver model of the device was changed to be available to ship in 2 weeks.
The black model of the device in all the three memory configurations was still listed as available for delivery by November 2. Cellular models do not start shipping until mid-November.
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Apple unveiled the tablet earlier this week along with an upgrade for the full-sized iPad. The iPad mini sports a 7.9-inch screen with the display pixel configuration similar to that of the iPad 2. While the tablet has been planned with the aim of cutting into sales of the 7-inch tablets from Amazon (NASDAQ:AMZN) and Google (NASDAQ:GOOG), it starts at $329, $130 higher than the rival devices.
Speaking at the post-earnings conference call with analysts on Thursday, Apple again stressed that it had designed the tablet as a premium device.
“When we set up the bill for the iPad Mini, we didn’t setup the bill for a small cheap tablet,” said Apple chief financial officer Peter Oppenheimer. “We set up the bill of the smaller iPad that offers the full iPad experience, as our customers would expect. As a result, the difference between the iPad mini and the competition is profound.”
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