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American Express Company (NYSE:AXP) reports that it’s partnering with top mobile media firm Zumobi, in keeping with its Membership Effect advertising campaign which was recently introduced. This endeavor is a first, in that it leverages the advanced social features of Zumobi’s Brand Integration platform, which creates very useful experiences for smartphone users, personalized to their interests and spending habits.
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Bank of America Corporation (NYSE:BAC), National Association has divested its mortgage servicing rights for a $10.4 billion portfolio of residential loans in government-sponsored enterprise pools, to Nationstar Mortgage (NYSE:NSM). It’s been announced that Newcastle Investment (NYSE:NCT) will co-invest with Nationstar on the portfolio.
Walt Disney Co. (NYSE:DIS) says that it plans to pull back on the advertising of junk food on its TV and radio programs that are aimed at children.
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