Wal-Mart’s “Made in America” Campaign Makes Everyone a Winner
Wal-Mart Stores (NYSE:WMT) has recently won the approval of many consumers as it touts its new “Made in America” campaign. For the past nine months, the world’s largest retailer has worked to demonstrate its commitment to U.S. manufacturing by vowing to buy an additional $50 billion in U.S.-made goods over the next 10 years, and many are now saluting the company’s efforts to help lead “an American renewal in manufacturing.”
Earlier in September, we learned that Wal-Mart was sticking to its promise by offering a wide range of U.S.-manufactured goods, including socks, towels, light bulbs, and candles. These products’ production has effectively created more than 1,200 jobs in the U.S., and the advantages don’t stop there. Many U.S. manufacturers are also reaping the benefits of the new campaign by drawing increased attention from Wal-Mart which has previously employed more overseas suppliers. Now, the retailer is looking for more ways to prove its commitment to the American cause, and that’s where attention-hungry U.S.-based manufacturers come in.
The Wall Street Journal highlighted these benefiting U.S. companies Sunday and used the example of Wal-Mart’s newest announcement Monday that Redman & Associates LLP will open a plant next year in Rogers, Ark., to make battery-powered cars to supply to Wal-Mart. While these popular products are usually imported from China, Wal-Mart is now interested in receiving them from a U.S.-based company, and Redman will thus be one of the first to benefit.