Vitacost.com Earnings: Here’s Why the Stock is Rising Now

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Vitacost.com, Inc. (NASDAQ:VITC) had a loss and beat Wall Street’s expectations, BUT came up short on beating the revenue expectation. The revenue miss is a negative sign to shareholders seeking high growth out of the company. Shares are up 0.41%.

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Vitacost.com, Inc. Earnings Cheat Sheet

Results: Adjusted Earnings Per Share increased to $-0.09 in the quarter versus EPS of $-0.12 in the year-earlier quarter.

Revenue: Rose 26.09% to $85 million from the year-earlier quarter.

Actual vs. Wall St. Expectations: Vitacost.com, Inc. reported adjusted EPS loss of $0.09 per share. By that measure, the company beat the mean analyst estimate of $-0.15. It missed the average revenue estimate of $86.49 million.

Quoting Management: “During 2012, we continued to execute on our initiative to grow our customer base as we added nearly 940,000 new customers on our vitacost.com website — bringing our total active vitacost.com customer base to 1.7 million at year-end,” stated Jeffrey Horowitz, Chief Executive Officer. “We also continue to expand our product offerings with the addition of over 5,000 net SKUs during the year in our core Vitamin, Mineral, Herb, and Supplement business and in complementary healthy living categories, such as natural beauty care, sports nutrition and health foods. We also achieved numerous customer satisfaction and service awards during the year, as we are always focused on serving the needs of our customers. As we move into 2013, we remain focused on expanding our customer base and improving the efficiency of our operations.”

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