Uh Oh, Here Come the Instagram Ads
We all knew it was coming — it was just a matter of how soon, and it looks like the time is now. Facebook’s (NASDAQ:FB) popular Instagram app announced Thursday that it is preparing to start advertising in its users’ Instagram feeds. The app explained in an official blog post that users will start to see an occasional ad in their feeds if they’re living in the United States, but promised, “we’ll start slow,” and maintained, “We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
The note to users was kept short and sweet, and didn’t offer many details except the assurance that any new ads will still be as creative and tasteful as the ones people find in their “favorite magazine.” Instagram concluded the post with the additional explanation that if users see an ad they don’t like, they can simply hide it and provide negative feedback, and also assured them that they still own their own photos and videos — an anxiety that Instagram recognizes thanks to the clamor its older brother, Facebook, received when its “friends” understood the site’s real privacy policies.
The blog post appeared well-received, drawing over 350 likes less than 20 hours after of its publication, but it will be interesting to witness whether Instagram users offer the same cooperation when the ads become less few and far between, and infringe on Instagram’s once clean place.