Toyota Sees Huge Opening With This Safety Technology
Talk about automated driving and robo-operated vehicles has been in the news mainly as a curiosity, but auto industry analysts see a clear path to profit for automakers in the future using advanced safety technology. With the announcement Toyota (NYSE:TM) is preparing to add lane control and other sensors to vehicles in the next few years, the Japanese automaker is taking the lead in a multi-billion dollar industry.
According to a company statement, Toyota has taken its innovative safety approach and made it market-ready with the Automated Highway Driving Assist (ADHA). This system works on two fronts: maintaining a safe distance within lanes via smart cruise control and keeping a driver within a lane by controlling steering. The automaker says the one-two punch of ADHA technology will start appearing in cars by mid-decade.
Toyota didn’t stop there. According to a statement released Friday, October 11, Toyota has more technology aimed at automating driving for safety while “the fun-to-drive aspect of controlling a vehicle is not compromised.” Part of the approach will limit wasted fuel by controlling acceleration, while another element would help “the super-aging populations of the future” through senior-friendly assists. Industry analysts see the multi-billion-dollar driver assistance market doubling by 2017.