Toyota Explores a Tundra Engine Menu Expansion
Within the last few weeks, Nissan has announced that it will be sourcing a line of diesel engines from Cummins (NYSE:CMI), a leading authority on power that designs and manufacturers — among other things — some pretty hefty diesel units for consumer applications. Now, it appears that another Japanese firm may be preparing to follow Nissan’s lead as Toyota (NYSE:TM) is exploring the idea of dropping a Cummins diesel option into its new Tundra.
“I think Cummins would bring instant name recognition and obviously they are a leader in diesel engine technology,” Toyota’s corporate manager for light trucks at Toyota Motor Sales USA Rick LoFaso told Edmunds. “That is not the first time we would have a tie up with somebody else,” he added, pointing to the company’s alliances with Tesla and BMW.
While American truck sales have been soaring on pent-up demand and an improving economy, Japanese models haven’t enjoyed the same kind of success. Ford’s (NYSE:F) F-150 and Chevrolet’s (NYSE:GM) Silverado have been routine first- and second-place finishers in the top ten best sellers for the last several months (at least), but the Tundra and Nissan’s Titan are nowhere to be seen.