Top 3 Digital Health Trends to Look for in 2014
Studies show that we as humans are routinely using technology to help us navigate this crazy thing called life. There’s an app for this and an app for that. Why should health be any different? Indeed, numbers from the 2014 Consumer Electronics Show reveal that health and wellness are becoming increasingly consumer-oriented “as a younger, more health-conscious population enters the market and the Baby Boomer generation looks for better ways of managing their health.” Read on to find out the top ways in which consumers are using technology to help monitor their health and fitness.
An Accenture survey of more than 6,000 people in six countries showed that 52 percent are interested in wearable technologies such as fitness monitors for tracking physical activity and managing their personal health. Wearable technologies — which include a FitBit or Sony SmartBand, for example — can deliver a wide range of capabilities including tracking heart rate, steps taken, and calories burned. A Consumer Electronics survey also found that 13 percent of U.S. adults are interested in purchasing such a device — up 10 percent from 2012 — and that 9 percent of consumers already own a wearable.