Too Little, Too Late: BlackBerry Launches BBM for Apple’s iOS
BlackBerry (NASDAQ:BBRY) announced the release of its BlackBerry Messenger app for Apple’s (NASDAQ:AAPL) iOS and Google’s (NASDAQ:GOOG) Android on Friday, in a move that can fairly be described as “closing the barn door after the horse has gone.” BlackBerry’s shares dropped over 17 percent on Friday after the company announced it was slashing its workforce by about 40 percent after sustaining quarterly losses of nearly $1 billion.
BlackBerry first announced the expansion of BBM to other smartphone platforms in May, according to the Wall Street Journal. The move now appears to have been the struggling smartphone maker’s last ditch effort to separate its popular messaging service from the rest of the company. According to unnamed sources cited by the Wall Street Journal, BlackBerry was evaluating a plan to split BBM into a separate subsidiary.
By making BlackBerry Messenger compatible on Google’s Android-powered smartphones and Apple’s iPhones, BlackBerry may have been hoping to position its popular messaging service as a viable alternative to other cross-platform messaging services such as Twitter and Skype. However, even an untethered BlackBerry Messenger service may not have much appeal for users now that the entire BlackBerry platform is at risk of shutting down.