Time Warner Cable Inks Deal With SportsNet LA and 4 Media Titans Making Waves
AOL, Inc. (NYSE:AOL): Current Price: $31.52
In an attempt to give more of a boost to its online video strategy, AOL has decided to form a strategic partnership with Discovery Communications, the number 1 non-fiction media company in the world. Video is important to AOL’s attempts to rebuild its fallen status in the online world. Also, January 2013 studies by comScore and Nielsen indicate that now, its estates are attracting 692 million video content views from 162 million Americans. Beneath the new deal’s terms, the content owner is to offer short-form videos from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Military Channel to The AOL On Network’s library of over 470,000 premium videos.