Tim Cook’s World Tour Stops in Turkey
Apple (NASDAQ:AAPL) CEO Tim Cook is due to meet with the president of Turkey on Tuesday, as the company is seeking to make a deal to supply iPads for Turkey’s FAHTI educational project. The project seeks to put more advanced technology into Turkey’s classrooms, and, according to Apple Insider, the deal is valued between $3 billion and $4 billion.
Cook has been on a world tour since last weekend, having visited Ireland’s prime minister on Friday and the United Arab Emirates’ prime minister on Sunday. Apple has been in talks with Turkish officials about the project since early last year. Apple’s vice president of education, John Couch, has already met with President Abdullah Gül to discuss the project, and Turkish Prime Minister Recep Tayyip Erdoğan has visited Apple’s headquarters in Cupertino, California.
Cook’s meeting with Gül is likely to seal the deal and is happening at the same time Apple’s first store in Turkey is set to open, in Istanbul. According to reports cited by Apple Insider, the Turkish deal will begin with the government purchasing 10.6 million iPads at first, with plans to buy another 2 million to 2.5 million of the tablets over the next four years.
Cook had a similar meeting with UAE Prime Minister Shaikh Mohammed on Sunday as the company seeks to expand the use of its technology in education and grow its presence in the Middle East. Apple does not have an official presence in UAE, and it’s possible Cook is scouting potential locations for an Apple Store in Dubai during his travels. While in the country, Cook visited several Apple resellers in Dubai and Abu Dhabi.