This User Metric Helped Facebook to a New Stock Record
Facebook (NASDAQ:FB) is trading over $40 based on data from comScore released Thursday night showing that user engagement on the social networking site has continued to grow, in particular via mobile.
The comScore study, seen by AllThingsD, showed that while desktop user minutes of unique monthly viewers declined year over year for July, from 439 minutes to 351 minutes, mobile user minutes almost doubled, going from 508 minutes to 941 minutes per unique monthly viewer. The data support an industrywide trend showing an increase in mobile at the expense of desktop usage, something the PC industry knows all too well.
Facebook’s second-quarter earnings showed that 41 percent of the company’s ad revenue now comes from mobile. Facebook shares reached an all-time high Friday, up 51 percent since the company reported earnings more than a month ago.
The comScore data support multiple studies published recently that say that basically everyone and their brother is on Facebook all day, every day. A recent eMarketer study showed that almost 100 percent of people who access social media via mobile do so on Facebook; that figure is expected to stay near 100 percent through 2017. By that year, 95 percent of Facebook users will access the site via mobile.