These Tablets Dominated Black Friday Sales
Black Friday brought a near storm of electronics deals, using all sorts of sales tactics to draw in consumers during the holiday season. Localytics, an analytic marketing website, took a look at the sales growth of various electronics over the course of Black Friday weekend and Cyber Monday. Compared to the previous week, there were some major sales jumps.
Localytics reports that Apple’s (NASDAQ:AAPL) iPad Air was unquestionably the leader in sales success over the big holiday shopping weekend. The iPad Air showed a 51 percent rise in sales over the previous weekend, while Amazon’s (NASDAQ:AMZN) Kindle Fire HD 7-inch tablet only showed a 23 percent growth. Black Friday is basically the equivalent of a marketing war between companies — and this year, Apple won.
Localytics explains Apple’s victory by pointing partly to the gift card bonus the company offered with the purchase of both the iPad Air and the newer iPad mini device. Forbes noted that prior to the Black Friday sales, the gift card deals were not particularly impressive discounts when all is said and done.