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The Internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the Internet also paved the way for more advertising in our daily lives.
According to comScore (NASDAQ:SCOR), a leader in measuring several aspects of the digital world, Americans are still viewing massive amounts of online video. The company recently announced that data from its Video Metrix service showed 182 million U.S. Internet users watched nearly 40 billion online content videos in November, compared to 37 billion content videos in October.
Google Sites generated the highest number with 12 billion and logged the highest average engagement among the top ten properties.
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Video ads, often a pesky prerequisite for viewing online videos, totaled 10.5 billion in November, a slight decrease from the prior month. Video ads reached 53 percent of the total U.S. population an average of 64 times during the month. Video ads crossed the double digit billion mark earlier this year for the first time ever.
So which sites are attracting the most users and providing a huge medium for advertisers…
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