The iPhone 5 Is Apple’s Baby, But Are Older Models Just As Important?

iphone safariHaving your product be the best seller in any category is terrific, and is as much testament to your company as it is to the product itself. But this week, sales figures revealed that Apple (NASDAQ:AAPL) enjoyed owning the top two bestseller slots for two versions of it’s iPhone: the 4S, and the iPhone 5. Each unit managed to outsell Samsung’s (SSNLF.PK) Galaxy S3, the iPhone 5 by an impressive 12 million units, according to Strategy Analytics.

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The iPhone 4S is the real surprise here. Although it is older, the 4S’s discount — applied when the 5 was released — seemed to be more appealing to customers than the S3′s new tech. The 4S still manages to make up 8 percent of the smartphone market, behind its sibling in first place. Together, the Apple duo make up roughly 13 percent of the entire global smartphone market…

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