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Microsoft’s (NASDAQ:MSFT) new Surface tablet saw only 900,000 shipments since its launch at the end of October and failed to break into the top five. IDC was of the opinion that Microsoft needed a better market strategy to compete with the established names in the sector.
“We believe that Microsoft and its partners need to quickly adjust to the market realities of smaller screens and lower prices,” the research firm’s Ryan Reith said in a statement. “In the long run, consumers may grow to believe that high-end computing tablets with desktop operating systems are worth a higher premium than other tablets, but until then ASPs on Windows 8 and Windows RT devices need to come down to drive higher volumes.”
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