The Fashion Lover’s Guide to London
London isn’t only a center of government or a global financial leader; the capital of the UK plays an important cultural role too, especially in the fashion world. Aside from the designers, models, bloggers, and writers who flock to the city for fashion week, the city is a mecca for any lover of fashion. The sheer number, and variety of shops in London allows the city’s visitors and fashionistas to dress from head-to-toe in high street fashions, or source ensembles entirely from secondhand and vintage shops. London is a fashion mecca, and while this guide can’t begin to cover everything you need to know, it does offer key places to help you put your most fashionable foot forward.
The mix of shops in Covent Garden means there is a little bit for everyone. Big spenders can browse through Burberry, while those who are a little more economical can peruse the racks at Zara. Ted Baker is down the street from Jack Wills and a short trip away from the markets of Covent Garden. On Mondays, antiques take over the covered marketplace, offering vintage bags and jewelry.
Wander a few streets away from Covent Garden and you’ll find yourself in Seven Dials. Like Covent Garden, there is a hi-low mix, but with a unique vibe. On Monmouth street alone you can find the designs of Orla Kiely, Pop Boutique, a shop specializing in looks from the 1950s, 60s, 70s, and 80s; Orion London’s vintage inspired designs; and Cro’Jack, a brand specializing in traditional outerwear handmade with British fabrics in the UK.