Tesla Recall? Elon Musk Doesn’t Like the ‘R’ Word

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Source: JD Lasica (jdlasica) / Flickr

You know you’re on the cutting edge of innovation when the English language can’t provide you with the right vocabulary to describe what it is you’re actually doing. That’s the issue Tesla (NASDAQ:TSLA) CEO Elon Musk is running into: This past week it was reported that Tesla would be issuing a recall that wasn’t really a recall, but there isn’t an adequate word to describe what it is, really.

An incident in a garage in California in November is what provoked the recent chain of events. A fire within the wall of the garage caught fire while a Tesla Model S was charging in the bay. It was ruled inconclusive as to whether it was the charging adapter or something else that ignited the blaze, but the fact that there was a Tesla in the very vicinity was enough to draw the company’s attention — you’ll remember that this is shortly after three reports of Model S fires were reported while the cars were in operation, so Tesla was keen to stay on top of any public relations flareups.

While the Model S is still under a National Highway Traffic Safety Administration probe that is looking into whether it was a safety defect that caused the initial vehicle fires, Tesla exercised one of its strongest suits to tackle the potential charging adapter problem: It launched a mostly preventative campaign to ensure that no other owners would experience a fire that could be tied back the company by redesigning the charging units to include a thermal fuse that will kill or lower the juice if the temperatures surpass a certain threshold.

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