Tesla Races Into Next Dimension for Green Cars

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Tesla Model S ITesla (NASDAQ:TSLA) seems bent on eliminating “range anxiety” for good. With its Supercharger network firmly in place, the electric vehicle maker sent two of its Model S cars on a trip from L.A. to New York with the goal of spending the least down-time ever for charging in a U.S. cross-country trip. Riding a bold publicity stunt staged in bruising mid-winter conditions, Tesla hopes to enter a new dimension for green cars, one in which the public is as confident in its electric vehicles as the company’s bullish investors are.

To pull off the feat of scrapping range anxiety for good, Tesla wants U.S. consumers to know they can live without gas while getting wherever they’d like to go in a Model S. Supercharger stations can put nearly half a charge in a Tesla in just twenty minutes’ time, free of charge. Tesla CEO Elon Musk announced the company had completed its coverage of the New York-L.A. trip on January 26, but the company decided showing the range of the Model S was an ever better idea.

At midnight on Wednesday, January 29, Tesla’s “Cross Country Rally” team left L.A. for the first leg of its journey. By Friday, January 31, the two-car crew was battered by 12 inches of snow and winds topping 60 mph in Colorado, an event which the company described in a blog post. Plans to pull off a least-ever non-driving time have Guinness Book of World Records implications. Though it isn’t exactly a hotly contested category, Tesla will claim the record for electric vehicles crossing the country.

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