Tesla Opens Its First Store in China

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Though Tesla has opened its first venue in China, there is still a lot of uncertainty as to the parameters of the company’s operations in the country, Reuters reports. In a landmark move for Tesla, the company opened its first store in Beijing, bringing its products to a whole new swath of potential customers. Tesla has also initiated online sales of its products into China. This will bring the latest electric-powered cars, such as the Model S, to the forefront for those in China who are wealthy enough to afford their hefty price tag.

However, there are a couple of rather strange problems that have dogged the company as it seeks to expand into what could be its second-largest market. The company still has managed to go without a name in Chinese. This is because “Te Si La,” which would be the closest transliteration of the company’s name, is trademarked by a different Chinese businessman, Zhan Baosheng.

Zhan has held the trademark in his possession ever since 2006, and, so far, he has made no indication of his intent to sell the name to Tesla. Though Tesla has tried to make him offers, he has yet to express any interest in making a deal with the automaker, suggesting that he is not in it for the money. There have been cases of Chinese business people trademarking names simply to try and sell them to foreign companies; Apple had to dole out millions for the name of the iPad in China when it turned out that someone had beaten them to the punch.

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