Tesla Mobilizes the Troops and Defeats an Ohio Amendment
It was a rather exciting week for the automotive industry with the release of the new Ford (NYSE:F) Mustang, but a smaller story that has been brewing for some time met a crucial development this past Wednesday.
Tesla Motors (NASDAQ:TSLA) has, without much doubt, been the most disruptive force in the automotive industry in a long, long time. Few companies have put the large incumbent leaders on such a careful watch, as its vehicle — the Model S sedan — continues to blow critics away and the customer satisfaction ratings soar through the roof. However, the car itself is only a part of the story.
The other major shift that Tesla is bringing to the table is its direct-to-consumer sales approach. Rather than follow the dealer model, Tesla has opted to cut out the middleman — essentially what Apple (NASDAQ:AAPL) did with the electronics industry — and market its wares directly to the consumer via the Internet, and company-owned retail locations.