Tesla Has Sights Set on International Markets
Tesla (NASDAQ:TSLA) Chairman, CEO, and Product Architect Elon Musk emphasized in his earnings call last week the potential growth his company could see in the European and Asian markets this year. Despite a current lack of heavy international marketing, about 25 percent of Tesla’s reservations already come from overseas markets.
“That’s going to change dramatically over the next few months, and we are going to start marketing heavily in Europe and then start doing the same in Asia,” stated CEO Elon Musk. Some European governments already offer incentives for purchasers of electric cars such as Tesla’s, which could further drive up international sales.
Musk moved up Tesla’s original profitability forecast date from the fourth quarter of 2013 to the first quarter of 2013, which ends March 31.
VP of Worldwide Sales and Ownership Experience, George Blankenship, restated Tesla’s plans to open its first store in China sometime this spring, as well as plans to open retail stores in Japan and Hong Kong later this year. These stores would feature the same “Apple-style” showrooms that are currently in North America, which focus on an interactive customer experience. Tesla VP Blankenship was formerly a chief strategist for Apple’s successful consumer-focused retail stores. Blankenship noted that 1.6 million people visited a Tesla store in North America alone this year…