Tech Equity Recap: Apple’s iOS and Siri Shine, Microsoft Xbox Hits E3

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The release of iOS 6, will mark the inclusion of Apple’s (NASDAQ:AAPL) Siri in the iPad, says 9to5 Mac. Also reported, is that Apple is beta-testing Siri on both the latest iPad and the iPad 2, although it will probably be available only on the former. It’s believed that both Nuance (NASDAQ:NUAN) and Yelp (NYSE:YELP) would benefit from the debut of Siri on iPad.

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Google (NASDAQ:GOOG) is prepping the intro of a new small business marketing solution that leverages Google+, Offers, Wallet, and other products. This move represents the company’s intentions to expand its share of the more that $21 billion market for local digital ad spending, plus improved revenues from the 20% percent of searches that are for local information. Groupon (NASDAQ:GRPN), Facebook, and Yelp stand to lose market shares from the Google move, as well as social media marketing firms such as Bazaarvoice (BV) and Constant Contact (NASDAQ:CTCT).

Microsoft’s (NASDAQ:MSFT) live blog presentation at the E3 convention contains much Xbox-related news, as the company attempts to reinforce the device’s position as a home entertainment center. A few highlights include an Xbox-optimized version of Internet Explorer; the Smart Glass tablet app, which enables users to see material related to the Xbox video and gaming; and the Xbox Music service, which will also run on Windows 8 and Windows Phone.

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