Tardy to the Party, AT&T Offers Discounts for No-Contract Plans

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AT&T (NYSE:T) is finally jumping on board the discount train, with the company announcing Thursday that customers willing to accept shared data plans without a contract will now be eligible for savings.

According to CNET, AT&T was one of the only carriers that continued to resist discounts on its no-contract plans, while competitors like T-Mobile US (NYSE:TMUS) and Sprint (NYSE:S) had already agreed to offer no-contract options that save consumers money on discounted phone plans. AT&T’s determination to keep the same rates with the debut of its AT&T Next option had caused consumers to take their business elsewhere, and now that the wireless market is more competitive than ever, it’s clear that AT&T was finally ready to swallow its pride and offer the same no-contract deals in an effort to survive.

Now, wireless customers who pay full price for their phone, bring a compatible phone to the network, or participate in AT&T’s monthly installment plan, Next, can apply for savings that add up to an average of $15 per month. CNET reports that the changes are part of AT&T’s Mobile Share Value plans, and customers can sign up for the new offerings as early as Sunday, when they can also finance new smartphone purchases via Next.

AppleInsider reports that customers attracted by the discounted rates must subscribe to one of AT&T’s Mobile Share plans, which offer shared data among a group of subscribers. These plans support up to 10 devices for consumers, and businesses can manage up to 25 devices.

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