Inside the New Mobile Landscape
A survey conducted by ComScore (NASDAQ:SCOR) of over 30,000 mobile users shows that more people are taking full advantage of their phone’s capabilities. Use of texting, apps, mobile browsers, games, and mobile music services are all up, as well as the number of people who accessed a social networking site through their phone.
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Google’s (NASDAQ:GOOG) mobile Android platform continues to outshine the competition, growing 1.4 percent since April to a total of 52.2 percent. Motorola (NYSE:MMI) comes in fourth among manufacturers at 11.2 percent, a drop of 1.3 percent. However, Motorola is holding an event on September 5, where there is speculation that they will announce the long-leaked RAZR HD, which may turn the decline around.
Now at 33.4 percent of the market, Apple’s (NASDAQ:AAPL) platform grew the fastest at 2.0 percent over the last three months. Apple ranks third in manufacturing with 16.3 percent of the market, up 1.9 percent from the previous three months, and the only manufacturer besides HTC that saw any growth. These are solid numbers foreshadowing Apple’s imminent debut of the iPhone 5, expected on September 12.
RIM (NASDAQ:RIMM) took a 2.1 percent hit, landing below 10 percent for the same period, and Symbian continues to command fifth place with .8 percent of the market.
Microsoft’s (NASDAQ:MSFT) platform dropped .4 percent to 3.6 percent of the market. This comes just before a major announcement from Microsoft and Nokia (NYSE:NOK) on September 5, which are scheduled to release two new Windows Phone 8 devices. This could well be Microsoft’s last effort at keeping a top spot on the mobile charts. If the Nokia phones don’t hit the ground running, and the Window’s Phone 8 platform isn’t adopted, Microsoft may finally fall of the mobile map.
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