Survey Says: iPhone Owners Are Ready to Upgrade
It appears that a significant portion of Apple’s (NASDAQ:AAPL) new iPhone sales will come from current iPhone owners. According to a recent survey conducted by Ask.com, 46 percent of current iPhone owners said they will upgrade to a new version as soon as it is available.
Besides being a positive indication of consumer excitement about the new iPhone models, this statistic also suggests that Apple may remain mostly unaffected by the widely predicted high-end smartphone market slowdown. According to the most recent data from market research firm comScore, the 143.3 million smartphone owners in the U.S. represent a 60 percent mobile market penetration.
However, if nearly half of current iPhone owners still want to purchase a new device, it may not matter that the market is already saturated. According to its third quarter earnings report, Apple sold 31.2 million iPhones in the June quarter.
On the other hand, when asked which version they’d be more likely to purchase, over 60 percent of respondents said they would buy the lower-cost iPhone. Apple is widely expected to unveil two tiers of iPhone models at its upcoming September 10 media event.