Survey: Fewer New iPhone Buyers Coming From Android
In what could be good news for Android-based phone makers, it appears that Apple’s (NASDAQ:AAPL) poaching of customers from other platforms has slowed down this year. According to a new survey from Consumer Intelligence Research Partners, fewer iPhone customers came from outside the Apple ecosystem during this year’s iPhone 5S/5C launch than they did during last year’s iPhone 5 launch.
CIRP surveyed buyers of Apple’s iPhone 5S and iPhone 5C in order to identify the type of device they previously owned. According to CIRP’s survey, approximately two-thirds of iPhone 5S/5C buyers previously owned an iPhone. Last year, only 55 percent of iPhone 5 buyers previously owned an iPhone. However, the survey results do not necessarily mean that Apple is losing its ability to attract new users to its ecosystem. The decline may simply be due to a smaller overall base of first time smartphone buyers.
“Ideally, Apple attracts a significant percent of its customers from Android and other systems,” noted CIRP partner and co-founder Mike Levin. “At the most recent launch, though, Apple saw an increase in the share of customers that already had an iPhone. Perhaps because of the declining base of non-smartphone owners, a smaller percentage of iPhone buyers upgraded from a basic or flip phone, compared to the year-ago launch.”