Survey: Demand for Apple’s iPad Surges Ahead of Holiday
A recent consumer survey found that the vast majority of consumers intending to buy a tablet this holiday shopping season are planning on buying an Apple (NASDAQ:AAPL) iPad. According to a consumer survey conducted in November by 451 Research’s Changewave service, 72 percent of planned tablet buyers said they will purchase an iPad.
Changewave’s survey covers consumers that are looking to buy a tablet within the next 90 days. According to the research firm’s survey, 13 percent of all respondents indicated that they intended to buy a tablet within this time period. As noted by Changewave, the latest survey data showed a 17-point increase for Apple over the survey data from August when 55 percent of respondents indicated their interest in purchasing an iPad.
On the other hand, all of Apple’s tablet competitors — except for Microsoft (NASDAQ:MSFT) — saw a decrease in consumer demand since the last survey. Not surprisingly, Changewave credited the recent launch of the iPad Air and iPad mini with Retina display as one the factors behind Apple’s momentum. Samsung (SSNLF.PK) and Google (NASDAQ:GOOG) were tied for a distant second place behind Apple, followed by Microsoft in third place and Amazon (NASDAQ:AMZN) in fourth place.