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Facebook (NASDAQ:FB) managed to score 14th place, while Twitter came in rather poorly at 86th. At 17th place, Marks & Spencer was the sole retailer to make the top 20. A total of 2,900 British adults participated in the survey.
“As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives,” adds Cheliotis, “often much-loved British establishments that we still trust, despite recent problems for some. In addition, voters recognize newer technology brands that make our lives simpler, happier and better-connected in these difficult times.”
Meanwhile, Robin Knight, marketing, communications and strategy partner at Zolfo Cooper, observes: “The results demonstrate a healthy mix of the aspirational and the everyday. Irrespective of product, market or price point it is vital that every business constantly focuses on maintaining trust, integrity and loyalty in all dealings with its stakeholders.”
Here’s how Apple, Facebook, Microsoft and Google have traded in 2013:
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