Study: Mobile Enterprise Users Prefer Apple’s iOS Over Google’s Android
A recent study conducted by mobile security solutions company Good Technology revealed that Apple’s (NASDAQ:AAPL) iOS is outpacing Google’s (NASDAQ:GOOG) Android in the mobile enterprise market for both smartphones and tablets. Good Technology’s report covered app, platform, and device preferences from more than 5,000 organizations in 130 countries during the second and third quarters of 2013.
According to Good Technology, app deployment among business users grew 42 percent quarter over quarter. Apple’s iOS accounted for the lion’s share of these app activations, with a 98 percent share in the second quarter and a 95 percent share in the third quarter.
Apple also led in total activations by platform, with a 69 percent and 72 percent share in the second and third quarters, respectively. “The slight decrease may be due to consumers holding off on iPhone device purchases in anticipation of new models, so it will be compelling to see what Q4 2013 brings now that new models have come to market,” Good Technology wrote.