Study: iPhone Buyers Say ‘Yuck’ to Yellow, ‘Yes’ to Space-Gray
A new study from Consumer Intelligence Research Partners of Chicago revealed which of Apple’s (NASDAQ:AAPL) new iPhone color options were the most popular over the first month of availability. While it’s no secret that Apple’s gold-colored iPhone 5S was big hit in Asia, the CIRP study revealed other interesting iPhone color preferences among consumers.
Apple offers the flagship iPhone 5S in three colors: space-gray, silver, and gold. Although the gold-colored iPhone 5S appeared to be the most popular flagship iPhone color based on anecdotal reports of shortages and high resale prices for the device on eBay (NASDAQ:EBAY), it appears that the highest selling device was actually the space-gray model. According to CIRP’s study, the space-gray model accounted for 43 percent of the total iPhone 5S sales.
The silver iPhone 5S accounted for 30 percent of sales, while the rare gold iPhone 5S was a close behind with 27 percent of total iPhone 5S sales. Since the high resale prices for the gold iPhone 5S suggest that it still has the highest consumer demand, it appears that the gold iPhone’s lower sales are due to a supply shortage rather than a lack of popularity.