Study: Apple’s iPhone 5C Is Android User Bait
Apple’s (NASDAQ:AAPL) lower-cost iPhone 5C has lured a significant numbers of users away from other Android-based smartphone brands. According to a new report from market analyst company Kantar Worldpanel, approximately 50 percent of iPhone 5C buyers have migrated from one of Apple’s smartphone rivals.
“The cheaper 5C appeals to a broader audience than Apple usually attracts,” stated Kantar Worldpanel strategic insight director Dominic Sunnebo. “Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung (SSNLF.PK) and LG,” he added.
Sunnebo also noted that,”Some 42 percent of iPhone 5C owners earn less than $49,000 compared with just 21 percent for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S.”Android-based smartphones have historically been more popular among users with lower incomes due to the devices’ typically cheaper price point.