Startup Whiz Kids are Using These Tricks to Battle Bigger Companies

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Cloud-based SaaS providers give the same feature-rich computing for a much smaller fee than traditional desktop-based applications such as Microsoft’s (NASDAQ:MSFT) Office suite or invoicing or billing systems that can be logistical nightmares for small-budget enterprises. SaaS offerings do away with the need for licensing, installing, and implementing conventional enterprise software — and those are substantial costs. In the case of SaaS, the client either pays a much smaller monthly or annual subscription fee, or is metered depending on usage. In addition, rather than having to make a long-term investment commitment, structural amendments or even wholesale platform switches are easy to make for the small enterprise.

Gone are the days when software and systems needed to be locally installed at a company’s office and would consume both capital and infrastructure. In the age of cloud computing, an Internet connection is all that’s needed. Every good SaaS company will provide the flexibility of a custom program, including offering responsive customer service while facilitating collaboration and keeping data saved in real time. With a cloud-based system, it’s also easier for the enterprise to receive software updates or new innovations without having to bother about deploying everything all over again.

Earlier this month, the cloud business apps marketplace GetApp released a list of the most popular business apps. They ranked business management suite Zoho on top. Zoho, which provides web applications for productivity and collaboration, has now launched more than 20 different productivity suites, boasts 6 million users, and recently partnered with Google (NASDAQ:GOOG) to be integrated into the search company’s Google Drive cloud universe.

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