Starbucks and Dunkin’ Donuts: A Coffee World War
If the operating system wars, phone wars, or cola wars weren’t enough, how about a good coffee war every morning?
Starbucks (NASDAQ:SBUX) and Dunkin’ Donuts (NASDAQ:DNKN) are neck-and-neck rivals competing to be the “Best Coffee in America,” with Dunkin’ going as far as filing for exclusive rights to the slogan, but being disappointed by the Patent and Trademark Office.
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Nonetheless, Dunkin’ touts its “Best Overall” coffee title from AOL.com voters, while Starbucks boasts a three-year streak as best fast-food coffee on the Zagat Survey.
Recently, the war has proven wider in scope than just a civil battle, with both companies pushing their world-wide presence. India has become a large target for the companies, with its increasing disposable income and youth population. Successful growth seems assured as the president of marketing at India’s largest coffee chain, Café Coffee Day, says, “There’s a lot of room here to grow in this business.”
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