Sprint Redefines ‘Framily’ With Its New Pricing Plan

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source: http://www.flickr.com/photos/neal1960/

Sprint (NYSE:S) announced Tuesday that it is expanding its definition of “family.” The Kansas-based telecom company unveiled its new pricing program, the Sprint Framily Plan, and explained to consumers that they will now be able to decide who they want to consider family and who they want to link on to their Sprint service.

According to PR Newswire via Seeking Alpha, Sprint consumers can now pinpoint up to 10 people they want on their Sprint Framily Plan. These new members can be anyone from a user’s family to coworkers, gym buddies, coffee baristas, and so on. The more people added to a group, the greater the savings for everyone on the plan — therefore, those with small families are no longer are at a disadvantage when it comes to saving money.

PR Newswire notes that according to the 2010 U.S. Census, 60 percent of total U.S. households are made up of fewer than three people, so it seems Sprint is catering to those families by offering them the same opportunity to save. The service is available for both new and current customers, and users can continue to be added to existing groups, with the plan supporting up to 10 phone lines.

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