Sorry iWatch Fans, Apple’s New Hire Is Not a Wearable Tech Expert
Last week, industry watchers were excited to find out that Apple (NASDAQ:AAPL) had hired Ben Shaffer, a former Nike (NYSE:NKE) FuelBand designer. Many Apple fans were hoping that the hiring of a wearable tech expert was another sign that the Cupertino-based company was accelerating its development of the long-awaited iWatch.
Unfortunately for fans of iOS-powered wearable tech, it now appears that the initial rumors were incorrect, reports Fast Company. Although Ben Shaffer is indeed a former designer for Nike, his work was not related to the sportswear company’s FuelBand project.
Instead of being a wearable tech designer, it turns out that Shaffer’s work at Nike was related to the ultra-lightweight Flyknit shoe line. Fast Company notes that Nike’s FuelBand project is run by its Digital Sport group, which is not even located in the same building where Schaffer worked on footwear.