Sony Predicts Success in This Key Market

Sony Mobile (NYSE:SNE) believes they can compete with Apple (NASDAQ:AAPL) and Samsung in the high-end smartphone market, diverging from its modus operandi— dominating the low-end side. According to TechCrunch, Sony’s success with its top-tier Xperia Z may have been just a taste of what’s to come.

In a recent interview with CNET, Xperia Product Manager Stephen Sneeden said, “We’re ready to be a premium smartphone provider, logically then, at the very entry level is where you lose the ‘Sonyness.’” The “Sonyness” Sneeden refers to is the fact that their brand is viewed as a cornerstone in the low-end market.

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