Sony and Netflix Team Up to Provide Ultra High-Definition Content
Sony Corp. (NYSE:SNE) and Netflix, Inc. (NASDAQ:NFLX) are teaming up to bring 4K video to consumers, according to a tech blog from the Wall Street Journal. Sony’s new ultra high-definition televisions are at the forefront of new television technology, which is often dubbed UHDTV or “4K,” due to 4,000 pixels in the screen when measured horizontally. Such swanky new televisions promise to offer resolutions 4 times that of standard TVs, a prospect that Sony will help make up for a lull in television sales over the past several years.
Content (as well as a hefty sticker price) has been a big barrier to Sony’s breaking new ground in the market, however; programming hasn’t caught up with the new technology just yet, and there isn’t much that’s currently offered in 4K; most existing cable and satellite networks only support the standard high-definition resolution.
The content availability issue is part of why Netflix’s willingness to partner with the electronics company is such good news for Sony. Netflix CEO Reed Hastings even made a surprise appearance at Sony’s News Conference ahead of the 2014 Consumer Electronics Show in Las Vegas, saying Netflix will begin offering content at the super high-definition resolution over the internet.