On Monday, Sohu.com (NASDAQ:SOHU) reported its fourth quarter earnings and discussed the following topics in its earnings conference call. Take a look.

London Olympics 

Julian Cheung – Morgan Stanley asked: My question is related to the London Olympics. Based on your historical experience, how much upside in growth are you expecting from this event for your brand advertising business?

Belinda Wang – Co-President and COO responded: Actually, we had structured the 2012 Olympics game report plan and we have just launched the sales keys for the games. So far we haven’t received a great amount of interest from advertisers yet, but I think the Olympic games will be a very important event in terms of driving the advertising revenue in the third quarter.

It’s just too early to predict the exact amount. As one can imagine, the impact of 2012 London Olympics will be a lot smaller both in terms of its influence in China and its the impact of advertising dollars on us. It will be a lot smaller than the 2008 Beijing Olympics.

Cheung followed up: How will that compare to the 2004 Olympics?

Wang responded: I would think it’s very difficult to compare because eight years have passed. The complete landscape in the China Internet space and the advertising space has changed.

I don’t think there is any comparable; it’s completely non-comparable right now.

Charles Zhang – Chairman and CEO responded: You are talking about a totally different user base, different order of the magnitude of users.

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