SodaStream Challenges Coke & Pepsi, Penney’s Worried About Morale: Consumer Business Recap

In the past year, The Coca-Cola Company (NYSE:KO) and PepsiCo (NYSE:PEP) have trailed the Standard & Poor’s 500 Index. Total domestic soda sales were down in each of the past seven years, representing a combined drop of around 13 percent, so a rebound in revenues is not very likely. However, SodaStream International (NASDAQ:SODA), which makes at-home soda and seltzer machines, has seen its shares jump by 38 percent over the past 12 months, easily exceeding Coke’s 11.9 percent gain and PepsiCo’s 8.7 percent during the same period. Fresh from those victories, Israeli-based SodaStream said Tuesday that it will advertise for the first time during the 2013 Super Bowl in a direct confrontation with the two U.S. majors for American consumers. Meanwhile, Dr Pepper Snapple Group (NYSE:DPS), which makes Canada Dry, 7Up, and Dr Pepper, has announced that early in 2013, it will offer K-Cups for Snapple teas that will fit Keurig brewers.

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With good reason, J.C. Penney & Co. (NYSE:JCP) is concerned about employee morale and retaining key personnel. Since Chief Executive Ron Johnson took over, thousands of employees have lost their jobs and those remaining are likely uneasy and disgruntled. In its most recent Securities and Exchange Commission filing, the company said that, “These workforce changes may negatively impact communication, morale, management cohesiveness and effective decision-making, which could have an adverse impact on our operating efficiency.”

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