SNAP Interactive Partners with Match.com to Advance Dating Platform
Over the past year, companies involved in social media have seen their stock prices soar. Social media has taken hold of society in a way that no other innovation has. The surge in social media influence is carrying over to the online dating world, where SNAP Interactive (STVI.PK) is creating an exciting technology platform for people interested in finding their ideal dating partner. SNAP’s AYI.com connects users based on common friends and interests, which enhances the user’s experience and likelihood for success.
SNAP Interactive develops, owns, and operates a social dating application for social networking websites and mobile platforms. The company’s flagship brand is AYI.com, which has quickly become one of the most popular social and mobile dating sites in the world. Its unique appeal is that it offers a completely integrated Facebook, iPhone, Android, and Web dating application. SNAP Interactive has spent a lot of resources to develop a cutting-edge dating application. This innovative spirit appears to be in full force, as evidenced by Thursday’s partnership agreement with Match.com, which is owned by IAC/InterActiveCorp (NASDAQ:IACI).
The deal with IAC/InterActiveCorp will allow the AYI.com app to feature some of the best qualities of the Match.com dating experience and should allow AYI.com to increase its ability to monetize its platform. Given the scope and size of Match.com (available in over 25 countries with more than 17 million people using the site each month), this partnership further cements SNAP Interactive as a global leader in online dating.