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Sirius XM Radio (NASDAQ:SIRI) will make all its programming available on Google (NASDAQ:GOOG) TV through a new app that will let listeners pause live programs and play back up to five hours of content. Sirius XM announced the deal at Google’s I/O developer conference in San Francisco on Wednesday.
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Will the move prove positive or negative in the near-term?
Google’s Internet TV software was launched 19 months ago as a way for consumers to access online videos and websites on their TVs and download and play with specialized apps, but it has not taken off as the company would have predicted. ABC (NYSE:DIS), CBS (NYSE:CBS), and NBC (NASDAQ:CMCSA) blocked their programs from appearing on Google TV when it was first released in November 2010.
As part of a solution, Google has been busy adding content partners, including Netflix (NASDAQ:NFLX) and Amazon.com (NASDAQ:AMZN), recently. Last year, it also managed to convince Disney to offer a small selection of movies and shows for rent through YouTube. Several of Sirius XM’s competitors, including Pandora Media (NYSE:P) and Slacker Radio already have apps on Google TV.
Satellite radio provider Sirius said it worked closely with Google to develop the app and that it will be available to its 22 million subscribers. The app will require a Sirius XM subscription, but will offer additional channels, such as ESPN SportsCenter, Rock and Roll Hall of Fame Radio, and Carlin’s Corner.
Google TV comes along with television models made by Sony (NYSE:SNE) and LG Electronics, as well as Vizio set-top boxes. While the company has not provided any sales numbers, analysts have not been positive about the software.
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