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Just a day after courts rejected a sales ban on Samsung (SSNLF) products in the U.S., Samsung decided it would stop seeking a sales ban on Apple (NASDAQ:AAPL) products in five European Union nations, though it may still seek remuneration in courts for patent infringements.
While court battles between the two device makers will rage on in numerous countries for who knows how long, at least consumers won’t have to worry as much about whether they can get their hands on the hottest and most powerful new mobile technology in their home countries.
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CHEAT SHEET Analysis: Will the open competition in the U.S. and E.U. boost shares?
One of the core components of our CHEAT SHEET Investing Framework focuses on catalysts that will move a company’s stock. As now neither Samsung nor Apple are facing the same sales bans they had to worry about a week ago, both may expect some positivity.
If investors were worried about the prospects of Samsung or Apple being unable to sell any products in two of the world’s largest smartphone markets, the recent court decision and decision by Samsung should leave investors more hopeful about both Samsung and Apple’s future sales. This may lead to some improvements in share prices.
Can the EU help Apple get out of this rut? And why is Samsung just letting Apple in?
Although Apple isn’t going to face a barrier to sales in the EU in the form of a sales ban — perhaps because Samsung knows the same thing that Nokia (NYSE:NOK) knows — Apple will face a barrier of incompatible 4G networks all around, whereas Samsung and Nokia have devices that can run on the 4G networks in Europe, which will leave Apple’s new iPhone 5 as the slow dog next to Samsung’s growing line of Galaxy phones and Nokia’s Windows Phone 8-powered (NASDAQ:MSFT) Lumia phones.
Don’t Miss: Apple Bests Samsung at Customer Retention.
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