Roku Grabs a Bigger Piece of Apple TV’s Video-Streaming Pie
Despite reports in June that found Apple (NASDAQ:AAPL) was conclusively running the video streaming device game, a recent study by Parks Associates now suggests the company’s Apple TV has fallen behind Roku’s product. The independent study led by Parks Associates surveyed 10,000 U.S. households with broadband Internet connections during the first quarter of 2013. It found that of those households with a streaming video media device, 37 percent of them primarily used a Roku product while only 24 percent employed the use of an Apple TV.
The results of the study portray good news and bad news for Apple and its video streaming future. The good news is that households with a streaming video media device have doubled since 2011 and are expected to only follow in that trend by reaching 330 million annually by 2017. The bad news is that Apple is now evidently falling behind Roku in terms of sales and that pattern could perpetuate itself in the future if Apple is unable to overcome the most popular streaming platform as of today.
Roku’s founder and CEO Anthony Wood is unsurprisingly happy with this latest report, saying, “Roku customers are passionate about streaming, and we are delighted that independent research shows that we are the most popular straming platform measured by usage on a U.S. household basis.”