Rich? Educated? You Probably Own an iPhone
When it comes to the general U.S. population, the number of smartphone owners running Apple’s (NASDAQ:AAPL) iOS versus those using Google’s (NASDAQ:GOOG) Android operating system is practically tied. According to a recent survey from the Pew Internet & American Life Project, Android barely has the lead with 28 percent of smartphone owners running the Android operating system, while 25 percent are using iPhones that are running iOS.
However, it’s a different story when it comes to the wealthy and educated demographic. Forty percent of mobile phone owners with incomes above $75,000 a year are iPhone owners. Android holds just 31 percent of the same demographic.
Similarly, 38 percent of mobile device owners with a college education or higher own an iPhone. Interestingly, Android also lags by exactly nine percentage points in the highly educated demographic, with a 29 percent share.
The survey data also revealed some interesting operating system usage patterns based on gender. Women are evenly divided in their use of operating systems, with 26 percent on both Android-based devices and iPhones. However, males seem to prefer the Android operating system. Thirty-one percent of male mobile phone owners use Android-powered devices, while only 24 percent of males use the iPhone.